![]() ![]() It's raising its prices, to $9.99 a month from $6.99, to support additional content and features. Martin Scorcese's "Killers of the Flower Moon," currently in theaters before streaming exclusively on Apple TV+, had a budget reportedly ranging from $200 million to $250 million, while Reese Witherspoon-starring "The Morning Show" reportedly cost Apple $150 million per season.Īnd Apple has signaled it wants to grow its streaming content slate at a time when other media companies are contracting. It captures an estimated 11% of the ad-free streaming market, in third place after Netflix and Disney+, and spent an estimated $7 billion on content this year, per MoffettNathanson, half of Netflix's outlay.īut it's known for its willingness to spend on talent and give film and TV auteurs creative freedom. It often indicates a user profile.Īpple TV+ is a small but influential player in the streaming wars. Account icon An icon in the shape of a person's head and shoulders.
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